6 Tips for Making Online Video Work for Small Business

What It Takes to Make Video an Effective Content Marketing Tool Yes, even a small business can use video effectively to communicate with its customers online. However, as we amateur carpenters doing home repair know, you can wind up with a mess instead of a masterpiece unless you understand how to use a potentially powerful [...]

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10 of the Best Social Media Tools for Entrepreneurs

Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you’ll be constantly evaluating the tools that will help get your business to the next stage. Even if the ink on the business plan isn’t dry yet, you want to be [...]

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Viral Video – The Fun Theory

Thought I’d take a look at viral video this week to explore how the qualities that make a video a viral success can apply to making your business video a success as well. Obviously, the likelihood of your business videos going viral are slim, thought the same qualities that launch a video into viral success, [...]

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Six Reasons Videos That Don’t Go Viral Are Valuable

When people talk about online video they typically talk about videos like this one, the Minnesota wedding entrance choreographed to the Chris Brown ballad Forever. The video was published July 19, 2009, and it now has nearly 30 million views. It had nearly 19 million views in the first three weeks after posting. That’s what [...]

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Tell the Story Differently through Different Media

It’s frustrating to watch the sheer number of marketers tell a great story, but repurpose that story the same way in all their media. Ian Alexander over at Eat Media constantly harps (and rightfully so) on the concept that the story you tell in print versus mobile versus website versus video must be told in [...]

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Top 10 Viral Videos – August 2009

Viral videos from UK companies Bensons for Beds and Johnnie Walker, and international electronics giant Sony topped the list of the 10 viral campaigns and videos selected by video-content distributor Goviral as the most interesting and innovative in August 2009. The videos on the list use various approaches to hold viewers’ attention – ranging from [...]

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Don’t Blame Google Sidewiki if Your Brand Takes Another Hit

Marketers Will Find Themselves Making Moves They Don’t Want to Unless They Have a Real Strategy Two words: “reputational triangulation.” That’s our new reality in managing brands. This became obvious to me after spending countless hours talking about the implications of Google Sidewiki, the easy-to-install browser add-on that wraps consumer commentary and feedback commentary — [...]

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Video – It’s Not About You, It’s About Your Customers.

The article below was featured in the latest issue of ContentWise. ContentWise is a monthly eZine that I would recommend for anyone interested in content marketing. Standard subscription is free. More and more businesses are using video as part of their overall marketing strategies. Once a high barrier to entry due to the sheer expense [...]

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3 Ways to Support the B-to-B Sales Cycle With Video

Video for video’s sake is not the right approach in using this tool for b-to-b direct marketing efforts. A more strategic plan that has proven to produce good results, explains Brightcove, an on-demand video platform provider, in its whitepaper B2B Marketing With Video, is aligning your video content with stages of buying cycle for strong [...]

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Non-Profits ‘Outblog’ Private Sector

The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth Center for Marketing Research, which found that 89% of non-profits used some form of social [...]

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