So what is the StoryFirst story? Simply that we like to be told a story – and I’ll bet we have that in common with your audience.
Sounds fun and entertaining. Indeed. And it’s also relevant and vital to your success. Virtually all business activity is about the art of persuasion, whether selling your services or products, converting prospects into clients, gathering support for your cause, or inspiring your team to do their best. All of these goals require some form of persuasion and action. At the heart of all this activity is communication. In business settings well-constructed stories serve a multitude of functions. They inspire, convince, motivate, mentor, entertain and educate.
Storytelling is a part of the collective human consciousness, and as old as civilization itself. As Don Hewitt, TV news pioneer and “60 Minutes” creator said, “Even the people who wrote the Bible knew the secret. Tell them a story. The issue was evil in the world, but the story was Noah.” One day as Hewitt ambled down a television studio hallway, he was approached by a young aspiring journalist who asked him for advice on his key to success – “Four simple words,” Hewitt replied, “Tell me a story.”
Sure, the facts and data of your business are important as well. However, when compared to telling your stories, the latter is considerably more effective in establishing rapport with the audience; engaging the listener as a participant, rather than a spectator; bringing forth an open-mindedness; and most importantly, reducing resistance and cynicism that are common reactions among current audiences when engaged by traditional advertising.
Your stories are very relevant to your success, and at StoryFirst telling relevant business stories is what we’re all about.
We will always start with, and be driven by your story. Our story is adventurous and true to the entrepreneurial spirit and centered on collaboration rather than competition. We will not be limited or conflicted in the solutions we advise, as our solutions are not limited or guided by how we’re staffed. For your storytelling, we offer a talent rich marketing, creative and consulting network bound in close association to bring your messaging and story to life and convert interest into measurable results. We assemble only the team that’s needed for the solution that best fits your needs.
So, what’s the payoff for putting your story first with StoryFirst?
Great Content. Whatever the solution or tactic advised, to best achieve your goals great content will be a vital part of the mix. Story form content is fast becoming the best way to build customer trust – and your business.
Honest Solutions. Driven by a model that is rooted in knowing “your story” and helping you communicate it via whatever the best solution is for your goals, not ours.
Great Value. With the StoryFirst approach focused on bringing only the best resources appropriate to the solution best for you – we’re able to deliver greater value for your available resources.
daveneelsen
